What Makes Real People Care About Your Social Media

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community and getting real people to talk about your brand.

Special thanks to our sponsors:

In This Episode

  • 05:50 - How SocialMedia.org went from being the “Blog Council” to being an all around community for social media professionals
  • 09:14 - Why a good social media community requires management
  • 16:19 - Why deep social media communities need face to face interaction
  • 17:36 - How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations
  • 21:39 - How the ethics of advertising has evolved with social media
  • 24:53 - Why social media and word of mouth are not the same thing
  • 29:44 - Why story is so crucial when the quality gap has been narrowed between competing products

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

290 episodes available. A new episode about every 7 days averaging 41 mins duration .