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Why Michael Stelzner Says Less Is Now More in Social Media
Manage episode 220799989 series 1447297
Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss building better social media practices based on meaningful data.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why 2018 has been a hard year for social media marketing
- How to find more meaningful data
- Why Facebook is not the place for successful video content
- Why an “untrackable network effect” is so valuable
- Why Messenger may be replacing email for subscriptions
- Why interaction is what counts in social, but many businesses aren’t doing it
- Why you should have a “kill list” of things to stop doing
- Where social may be heading
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.
557 episodes
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Manage episode 220799989 series 1447297
Content provided by Convince and Convert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Convince and Convert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss building better social media practices based on meaningful data.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why 2018 has been a hard year for social media marketing
- How to find more meaningful data
- Why Facebook is not the place for successful video content
- Why an “untrackable network effect” is so valuable
- Why Messenger may be replacing email for subscriptions
- Why interaction is what counts in social, but many businesses aren’t doing it
- Why you should have a “kill list” of things to stop doing
- Where social may be heading
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.
557 episodes
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Similar to Social Pros Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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