Why Your People Are the Secret to B2B Social Media Wins


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Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.

Special thanks to our sponsors:

In This Episode

  • Why social data is just as valuable for B2B as it is for B2C
  • Where to start with B2B social listening
  • How influencer marketing works in B2B social
  • Why businesses should be empowering employees to be storytellers
  • How to build trust with customers


Visit SocialPros.com for more insights from your favorite social media marketers.

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