The Idea Succession Dynamic™ and Closing Loops

Off The Charts Business Podcast with Nathalie Lussier

In this episode, I’m talking about why it’s so important to close loops in your business. I also talk about what that process might look like.

Many of us are very creative, idea-focused entrepreneurs. We’re really great at creating amazing products, services, and tools. But sometimes, you just have to step back and take a look at what you’ve created to see if it still fits your business.

Case in point: our Off the Charts podcast. This is the last episode that we have scheduled for now, because we’re taking an indefinite break… which sounds pretty harsh, right?

But here’s why that’s a good thing:

When you take a step back, you might realize you’ve created a lot of things. Each of these “things” might be your blog, products, services, opt-in offers – and many might be a little outdated.

But each one consumes energy from you in some way, whether you realize it or not.

In my case, I’m being completely transparent and vulnerable: the Off the Charts podcast was a great decision and has been a strong part of our business. But at this point, there are other areas that we need to be focused on. We’re always trying to do fewer things better to make the biggest impact.

The concept I’ve come up with to explain this revisiting phenomenon is called The Idea Succession Dynamic.

Here’s the analogy:

If there’s a clearing or small field, nature wants to fill it with a mature forest. So it wants mature shrubs, bigger trees, etc. The only thing that can set back this natural progress is some sort of catastrophe, like a flood or fire.

It’s so similar in our businesses!

The natural inclination is to grow things in your business. Over time, you create more mature systems that work together to make your business more stable.

But… sometimes you have to make room for that small seedling. And that might mean chopping down (and recycling!) the “big tree” that’s taking up all of the sunlight and room in your forest.

Businesses evolve and interact with each other very naturally. We have to be willing to let go of some parts in order to embrace new growth and potential.

This brings me to the Idea Sanctuary and I’m so excited about it!

It’s a brand new video series and ideabook/notebook that dives into that process of taking a new seed in your business and allowing it to grow! As creative entrepreneurs, we have so many great ideas… but there’s a problem. Because not a lot of people talk about the necessary changes that take place between getting that idea and then bringing it into the world.

So if you’re ready for new growth in your business, head over to theideasanctuary.com – it’s free to sign up for the video series. Once you do, you’ll also get info on how to get your own Ideabook to begin creating!