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EP52: Amy Hoy – “Why it’s not about you”
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When? This feed was archived on October 14, 2021 05:28 (). Last successful fetch was on October 31, 2020 04:28 ()
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Manage episode 200143923 series 2114400
Amy Hoy is known for her unfiltered, straight-shooting opinions on building product businesses. Her and her husband Thomas Fuchs have built Freckle, an awesome time-tracking web app – and have become well known in the bootstrapping, design, and Ruby on Rails communities. Amy is also a passionate teacher: her and Alex Hillman run the excellent 30×500 bootcamp whose students include the likes of Brennan Dunn, Chris Hartjes, and Jaana Kulmala.
Our topic was: finding an audience, discovering needs, and building products people want.
Notable quotes
“The core problem with so many businesses is that they’re based on what the business owner wants.”
“They’re fantasizing about being the hero: “I’m going to ride in on my white ‘software’ horse, and save these poor people.”
“As much as you can, you want to sell to people who will use your product. People who buy your product and don’t use it will never buy from you again.”
“Target people already in motion.”
“Selling to wannabes has the least amount of upside; people who already have a business are more likely to spend money.”
“I would rather have no money, than know that the vast majority of people that gave me the money aren’t achieving what they wanted to. If that’s true, I don’t want to be in that business.”
“Being in business forces you to become a better human being.”
Show notes
Amy’s blog post on why Freckle became successful
A note from Justin:
A big thanks to Amy Hoy for being Amy: no bullshit, nothing held back. Just real, hard advice for product people.
Cheers,
Justin Jackson
@mijustin
PS: I’m writing a new book right now called Marketing for Developers. Click here to sign-up for updates (and get a sample PDF).
Update from 2021: what am I working on these days?
A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.
101 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on October 14, 2021 05:28 (). Last successful fetch was on October 31, 2020 04:28 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 200143923 series 2114400
Amy Hoy is known for her unfiltered, straight-shooting opinions on building product businesses. Her and her husband Thomas Fuchs have built Freckle, an awesome time-tracking web app – and have become well known in the bootstrapping, design, and Ruby on Rails communities. Amy is also a passionate teacher: her and Alex Hillman run the excellent 30×500 bootcamp whose students include the likes of Brennan Dunn, Chris Hartjes, and Jaana Kulmala.
Our topic was: finding an audience, discovering needs, and building products people want.
Notable quotes
“The core problem with so many businesses is that they’re based on what the business owner wants.”
“They’re fantasizing about being the hero: “I’m going to ride in on my white ‘software’ horse, and save these poor people.”
“As much as you can, you want to sell to people who will use your product. People who buy your product and don’t use it will never buy from you again.”
“Target people already in motion.”
“Selling to wannabes has the least amount of upside; people who already have a business are more likely to spend money.”
“I would rather have no money, than know that the vast majority of people that gave me the money aren’t achieving what they wanted to. If that’s true, I don’t want to be in that business.”
“Being in business forces you to become a better human being.”
Show notes
Amy’s blog post on why Freckle became successful
A note from Justin:
A big thanks to Amy Hoy for being Amy: no bullshit, nothing held back. Just real, hard advice for product people.
Cheers,
Justin Jackson
@mijustin
PS: I’m writing a new book right now called Marketing for Developers. Click here to sign-up for updates (and get a sample PDF).
Update from 2021: what am I working on these days?
A lot has happened since I recorded these episodes: I launched a podcast hosting company, Transistor.fm, with my friend Jon Buda! If you want to hear what I'm up to now go to transistor.fm/justin.
101 episodes
All episodes
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