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Democratizing TV Ads: Mark Douglas on Performance Marketing and Mountain

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Manage episode 454838303 series 2118900
Content provided by The Media Giant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Giant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we sit down with Mark Douglas, CEO of Mountain, to explore how his innovative platform is revolutionizing television advertising. From his background as a coding engineer to his vision for "Performance TV," Mark shares how Mountain empowers small and mid-sized businesses to achieve measurable results on streaming platforms—breaking barriers traditionally reserved for big brands. Learn what performance marketing really means, why it’s essential for today’s advertisers, and how Mountain compares to platforms like Google and Meta. Tune in for actionable insights and a glimpse into the future of TV advertising.
  continue reading

5311 episodes

Artwork
iconShare
 
Manage episode 454838303 series 2118900
Content provided by The Media Giant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Media Giant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we sit down with Mark Douglas, CEO of Mountain, to explore how his innovative platform is revolutionizing television advertising. From his background as a coding engineer to his vision for "Performance TV," Mark shares how Mountain empowers small and mid-sized businesses to achieve measurable results on streaming platforms—breaking barriers traditionally reserved for big brands. Learn what performance marketing really means, why it’s essential for today’s advertisers, and how Mountain compares to platforms like Google and Meta. Tune in for actionable insights and a glimpse into the future of TV advertising.
  continue reading

5311 episodes

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