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The Sinister Side of Little Orphan Annie, Part Two: Drink Your Ovaltine

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Manage episode 308629196 series 2148552
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Once the Little Orphan Annie comic strip was adapted to a radio program, it wasn't just a hit show -- it was a marketing coup for the good folks at Ovaltine. The company underwrote the program, riddled it with advertising, and worked like mad to convince every child in the US that they must drink as much Ovaltine as possible. Tune in and learn more in the second part of this two-part series.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

720 episodes

Artwork
iconShare
 
Manage episode 308629196 series 2148552
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Once the Little Orphan Annie comic strip was adapted to a radio program, it wasn't just a hit show -- it was a marketing coup for the good folks at Ovaltine. The company underwrote the program, riddled it with advertising, and worked like mad to convince every child in the US that they must drink as much Ovaltine as possible. Tune in and learn more in the second part of this two-part series.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

720 episodes

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