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Matrix Moments, by Matrix Partners India, is a podcast series dedicated to the founders, startups and all those within the ecosystem, through candid conversations on what we think it really takes to survive in this wild, wild startup world. In a world where we are endlessly engulfed with information in all its forms and sizes, this is our attempt to create, curate and bring to you the insights and reflections that we have had the luxury of having learned the hard way, through all the years s ...
218 - Bedtime Stories for Business Owners - Part 1
Manage episode 250007947 series 2176637
By The Abraham Group. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today’s episode is part one of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll tell a sweet bedtime story that teaches how to get the highest and best use of your time and energy - even if you’re a mugger. Don’t worry, I’ll explain.
I’ll pull from my archive of success stories to illustrate exactly how I’ve revolutionized my client’s marketing and leveraged their assets without spending a penny more on any of it. Through these stories, I challenge you to practice funnel vision - not tunnel vision - and see how you can use the strategies, tactics, and ideas that I used within these other markets to gain a competitive advantage in your own.
In this episode, you’ll see how semantics and framing can transform an advertisement. You’ll learn valuable strategies to utilize in your own business to 10x your time, your assets, and your efforts. So, settle in, get comfortable and listen to bedtime stories that’ll fuel your business dreams. And don’t forget to check back next week for part two!
00:00 – 06:00 - Introducing the keynote: Bedtime Stories for Business Builders
06:00 – 15:00 - The best trust-building strategy there is and the undervalued assets you have.
15:00 – 33:30 - Examples of seeing upside leverage, easy opportunities, and infinite possibility.
33:30 – 47:00 - Client examples and automobile stories.
47:00 – 48:30 - The Unlimited Business Checkbook - and some examples to prove it.
48:30 – 01:02:30 - Getting a hold of tangible and intangible assets and maximizing them.
I’ll pull from my archive of success stories to illustrate exactly how I’ve revolutionized my client’s marketing and leveraged their assets without spending a penny more on any of it. Through these stories, I challenge you to practice funnel vision - not tunnel vision - and see how you can use the strategies, tactics, and ideas that I used within these other markets to gain a competitive advantage in your own.
In this episode, you’ll see how semantics and framing can transform an advertisement. You’ll learn valuable strategies to utilize in your own business to 10x your time, your assets, and your efforts. So, settle in, get comfortable and listen to bedtime stories that’ll fuel your business dreams. And don’t forget to check back next week for part two!
00:00 – 06:00 - Introducing the keynote: Bedtime Stories for Business Builders
06:00 – 15:00 - The best trust-building strategy there is and the undervalued assets you have.
15:00 – 33:30 - Examples of seeing upside leverage, easy opportunities, and infinite possibility.
33:30 – 47:00 - Client examples and automobile stories.
47:00 – 48:30 - The Unlimited Business Checkbook - and some examples to prove it.
48:30 – 01:02:30 - Getting a hold of tangible and intangible assets and maximizing them.
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