Matrix Moments, by Matrix Partners India, is a podcast series dedicated to the founders, startups and all those within the ecosystem, through candid conversations on what we think it really takes to survive in this wild, wild startup world. In a world where we are endlessly engulfed with information in all its forms and sizes, this is our attempt to create, curate and bring to you the insights and reflections that we have had the luxury of having learned the hard way, through all the years s ...
222 - Moving the Conversion Needle with Justin Christianson
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Today’s episode is an informative interview with Justin Christianson, the co-founder and president of Conversion Fanatics. His company offers full-service conversion rate optimization for businesses that want the data, road mapping, and a personalized conversion strategy that’ll move the needle without straining internal resources.
In this talk, Justin will discuss the methodologies and technologies they use to optimize the process of getting higher conversions. He’ll reveal how to be sustainable and move away from the gimmicks and tactics that never last over time.
This interview will shed light on the value of data-driven compounding conversion strategies. You’ll discover why Justin ignores what clients think and instead turns to the data and what consumers are truly communicating through their actions - and how you can, too. Tune in and enjoy.
01:30 - 05:30 - Introducing Justin and how Conversion Fanatics helps businesses grow.
05:30 - 10:30 - On seeing the granular picture through data.
10:30 - 17:00 - How Justin removed roadblocks and gave his clients a zero-risk option
17:00 - 22:00 - On what Conversion Fanatics does with their clients.
22:00 - 26:00 - Considering brand equity, processes, and flow.
26:00 - 33:30 - How to bump business performance and scale.
In this talk, Justin will discuss the methodologies and technologies they use to optimize the process of getting higher conversions. He’ll reveal how to be sustainable and move away from the gimmicks and tactics that never last over time.
This interview will shed light on the value of data-driven compounding conversion strategies. You’ll discover why Justin ignores what clients think and instead turns to the data and what consumers are truly communicating through their actions - and how you can, too. Tune in and enjoy.
01:30 - 05:30 - Introducing Justin and how Conversion Fanatics helps businesses grow.
05:30 - 10:30 - On seeing the granular picture through data.
10:30 - 17:00 - How Justin removed roadblocks and gave his clients a zero-risk option
17:00 - 22:00 - On what Conversion Fanatics does with their clients.
22:00 - 26:00 - Considering brand equity, processes, and flow.
26:00 - 33:30 - How to bump business performance and scale.
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