DocArchive (1980): Image Makers


Manage episode 217013845 series 2281709
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The art and science of Public Relations is explored. In Ireland, in 1980, there were 150 full time PR practitioners and it was a rapidly expanding industry at the time. The myth of a gin swilling, cigar smoking PR man who parries tricky questions at press conferences, is debunked. It is more than throwing lavish parties and working a room...

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