Brad MacAfee, chief executive officer, senior partner at Porter Novelli on the PRmoment podcast

PRmoment Podcast

Content provided by PRmoment. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRmoment or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

5+ y ago 53:06

MP3•Episode home

This week, on the PRmoment podcast, I’m interviewing Brad MacAfee, chief executive officer, senior partner at Porter Novelli.

Brad has worked at Porter Novelli for the past 18 years and is now the global CEO of this Omnicom-owned PR firm. Porter Novelli has around 90 offices in 60 countries.

Here is a flavour of what Chris and I discussed:

Brad identifies what he sees as the four growth categories for public relations over the next few years 1 min
Whether company purpose has become the new CSR? 2.30 mins
Why consumer behavior is fuelling the rush for company purpose 4 mins
Why Brad almost left Porter Novelli in 2006 when he didn’t make partner 6.30 mins
Why Brad decided not to leave Porter Novelli 7.20 mins
Why personal career management is really important 8.46 min
Why the first 100 days of your time at a company sets the tone 10 mins
Whether networked agencies have become unfashionable 11.05 mins
Why networked agencies have a bright future, but a very different future to independent agencies 11.30 mins
Why the advantages of scale are so important for networked agencies 12 mins
Why Omnicom having 5000 people in London is a competitive advantage 12.30 mins
Why the specialisation on offer within the holding companies excites Brad 13.00 mins
Why the diversity of skills and scale in the networked model scale will eventually lead to better quality work for brands 13.30 mins and 16 mins
How Omnicom PR group mix and match teams across its PR operations for specific briefs 14.30 mins
Whether there is a tension for Brad in representing both the Omnicom PR and Porter Novelli brands 17.00 mins
What does “putting employees first” mean in a PR firm? 19 mins
Why employees now expect great experiences at work 22.10 mins
From a management perspective what’s it like working for a holding company like Omnicom 23.35 mins
Whether Omnicom PR firms ever pitch against each other 25.45 mins
How Brad became CEO of Porter Novelli 27.55 mins
What skill set you need to become CEO of a global firm
Why you need a great mix of mentors to have a great career
The skills required to be a good PR person today
Why PR firms need a stable of clients to help them stay innovative
Which regions of the world Porter Novelli is prioritising 38.30 mins
What is the job specification of a global CEO in a global PR firm? 40 mins
Why Porter Novelli decided to get involved in Giving Tuesday 41 mins
Why diversity matters in PR
How Facebook CMO Antonio Lucio insisted Facebook’s agencies had diverse teams
Why there will only be progress on diversity once it is measured
Why PR firms should always be recruiting
How diverse teams within Porter Novelli have been the most successful commercially and in terms of the quality of the work

312 episodes

#Business #Marketing #PRmoment #Public Relations #Reputation #Pr Life Stories #Entrepreneur #Communication