S2E8 Tobi Pearce: £100m in revenue aged 27


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In this weeks episode of The Diary of a CEO, I sat down with Tobi Pearce, the CEO of SWEAT. Tobi describes SWEAT as the world’s biggest online digital gym, offering help and guidance for women with their fitness choices and health goals. Australian-born, Tobi had quite an unconventional start to his adult life, choosing to move out at 16 due to struggles at home. He started off working in a music shop before turning to personal training, where he met his now fiance Kayla Itsines - known for being one of the biggest online fitness influencers in the world. Their first business was born in 2014 and after a few years transformed into SWEAT. After several years of incredible global success, Tobi and Kayla are now worth an estimated $46 million, with a dedicated community of more than 20 million women around the world using SWEAT, making it one of the highest grossing apps on the iTunes store. Tobi travelled to meet me in the Social Chain New York office and we discussed everything from the concept of being in control of your destiny, the importance of communication, fearing failure and obsessing over progress. I really enjoyed this chat with Tobi and I hope you do too.

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