Understanding influencer diversification and the future of TikTok with Kaila Yu

Winning With Shopify

Kaila YU – The Holistic Approach To Working With Influencers

I am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.

As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more!

Today we are focusing on emerging social media platforms such as TikTok, how influencers can think outside the box, and the importance of promoting your content across social media platforms. There are easy and proven tactics you can employ to ensure your brand and products are seen by the right audience using influencer marketing, and we’re going to explore that today! Be sure to go and listen to the full podcast with Kaila over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

• What are the new trends in social media marketing for 2020?
• What audiences age group/ demo for TikTok?
• What are some of the best ways to showcase a travel or food brand on a platform like TikTok?
• What are some other emerging platforms and what audiences can you reach on them?
• How do you still find success with SEO search paid ads?
• How can you and your brand help drive sales for eCommerce merchants and Shopify merchants?
• What should our brand do with the content once the influencer has created that content, what can they do themselves once they've got it?
• What are the tools and apps that are available at the moment that you're recommending that you're seeing work really well for influencer marketing?

Topics:

• Followers are not always the most important metric on every social media platform
• The importance of diversifying your platform
• SEO search is still a strong marketing tactic despite all the emerging platforms
• Building solid traffic to a blog or site takes dedication and patience
• Frequency and repetition of messaging builds brand love
• Important tools and planning apps to help drive your influencer marketing forward

Resources:

Find out more and contact details are below.
instagram.com/kailayu
kailayu.com

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