Stop being charitable and start being capable


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My next guest has been described as one-part pioneer, one-part entrepreneur and one-part magician.

With an ability to make the impossible possible – it was Richard Branson who said that, high praise, but thoroughly deserved.

Her name is Linda Cruse and she’s spent the last 20 years on the front lines of the world’s biggest disasters, doing what she can to help. But it’s her particular brand of help, that made me so determined to get her on the show.

Like many others, I’m frustrated that the world isn’t fixed yet.

I’m frustrated that, despite countless telethons, children are still starving, I’m frustrated that, despite brilliant ad campaigns, victims of war are still left hopeless and my heart breaks, often, at the realisation that despite charitable giving increasing exponentially year on year, over half the world’ population lives in poverty.

By harnessing the intellectual power of the most innovative leaders in the corporate space, and directing this brain power to answer the world’s toughest problems, Linda has had a hand in generating an impact that most not for profits could only ever dream of.

Linda flips the paradigms surrounding ‘charity’ on their head, and if you get one thing from this episode, let it be that the impossible is made possible, not by money, but by influence and collaboration.

And If you want to know more about the amazing work she does, and get notified about her upcoming book then head over to and sign up to her newsletter.

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