SFP Ep 047 – Web Designing and Branding with Greg Merrilees
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By Greg Cassar and John Dwyer (JD). Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In today’s show, JD and Greg interview one of the best website designers globally, Greg Merrilees. Greg is the founder and the creative director of Studio 1 Design.
In this episode, he talks about the importance of branding and web designing in a business. They also discuss the things that need to be considered when branding and designing a website.
In This Episode You’ll Discover:
- What the hosts have been up to recently
- How Greg started his career
- Creating Success Shirt website
- The importance of branding
- Standing out from other competitors
- What a brand is made up of
- What a mood board is
- Different things you need to address when making a website
- The importance of a well written copy for your website
- Designing for mobile and desktop
- The concept of sticky call-to-action
- Making websites load faster
- Redesigning websites
- Bounce rate
- The concept of attribution
- What does ‘money pages’ mean
- Using a story in money pages
- Having a homepage video
- SPIN selling
Links & Resources Mentioned in This Episode:
Quotes from the episode:
People buy over emotions than logic.
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The role of the designer is to really give the copy wings to amplify.
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Everything about your brand needs to be congruent, consistent, have clarity, and needs to speak to the tone of the voice of your business.
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
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