SFP Ep 047 – Web Designing and Branding with Greg Merrilees
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In today’s show, JD and Greg interview one of the best website designers globally, Greg Merrilees. Greg is the founder and the creative director of Studio 1 Design.
In this episode, he talks about the importance of branding and web designing in a business. They also discuss the things that need to be considered when branding and designing a website.
In This Episode You’ll Discover:
- What the hosts have been up to recently
- How Greg started his career
- Creating Success Shirt website
- The importance of branding
- Standing out from other competitors
- What a brand is made up of
- What a mood board is
- Different things you need to address when making a website
- The importance of a well written copy for your website
- Designing for mobile and desktop
- The concept of sticky call-to-action
- Making websites load faster
- Redesigning websites
- Bounce rate
- The concept of attribution
- What does ‘money pages’ mean
- Using a story in money pages
- Having a homepage video
- SPIN selling
Links & Resources Mentioned in This Episode:
Quotes from the episode:
People buy over emotions than logic.
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The role of the designer is to really give the copy wings to amplify.
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Everything about your brand needs to be congruent, consistent, have clarity, and needs to speak to the tone of the voice of your business.
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Thanks for Listening & Next Steps!
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
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