Manage episode 244475615 series 2321759
Survivor of Stage IV cancer, a product of Jackson State University, Lidsey is the Founder of Walker + Associates Media Group. Working with brands such as 135th Street Agency, BET and securing press in today’s top tier publications, TV Networks and more, Lindsey has established herself as an expert in the world of PR, branding and entrepreneurship.
Ever wondered why some people are seemingly always present in the media? It could be safe to say there is a science to it. PR expert Lindsey gives some insight:
“I tell people all the time when it comes to getting publicity, when it comes to getting your story heard, it starts with you. It starts where we are as entrepreneurs, as women, as people. It starts with where we are on the inside. Before you begin to write anything down; before you begin to think about who you need to connect with, you first need to realize and understand that you are pitchable and that you have a story. Everyone has a story on the inside of them.
Hot Point: Take a look at where you are right now in your life right now, think about why you are in business, who you serve and think about why you serve them.
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