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43. Why Did You Hire HBS?
Manage episode 247253392 series 2329441
Content provided by The Disruptive Voice and Harvard Business School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Disruptive Voice and Harvard Business School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The holidays are always a time of reflection and here at The Forum we’re looking inward to understand why people hire Harvard Business School to earn an MBA. Derek van Bever, Director of The Forum for Growth & Innovation, is joined in the studio by Community Manager, Katie Zandbergen, and Research Associate, Iulia Mogosanu, to discuss a research project they’ve undertaken using the Jobs To Be Done approach pioneered by Bob Moesta and Clayton Christensen. This research was carried out as part of a JTBD Toolbox initiative that The Forum team is working on for those interested in learning more about the practicalities of conducting Jobs-based consumer research. In this episode, we discuss the six steps outlined in the JTBD Toolbox, which will be released later this academic year; the process of conducting Jobs interviews; and three Jobs for which students and professionals hire Harvard Business School.
107 episodes
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Manage episode 247253392 series 2329441
Content provided by The Disruptive Voice and Harvard Business School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Disruptive Voice and Harvard Business School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The holidays are always a time of reflection and here at The Forum we’re looking inward to understand why people hire Harvard Business School to earn an MBA. Derek van Bever, Director of The Forum for Growth & Innovation, is joined in the studio by Community Manager, Katie Zandbergen, and Research Associate, Iulia Mogosanu, to discuss a research project they’ve undertaken using the Jobs To Be Done approach pioneered by Bob Moesta and Clayton Christensen. This research was carried out as part of a JTBD Toolbox initiative that The Forum team is working on for those interested in learning more about the practicalities of conducting Jobs-based consumer research. In this episode, we discuss the six steps outlined in the JTBD Toolbox, which will be released later this academic year; the process of conducting Jobs interviews; and three Jobs for which students and professionals hire Harvard Business School.
107 episodes
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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…
continue reading
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continue reading
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