It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Branding the Apple of Shoe Companies
MP3•Episode home
Manage episode 208497042 series 2338628
Content provided by Launch Pad, from Penn Wharton Entrepreneurship and Penn Wharton Entrepreneurship. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Launch Pad, from Penn Wharton Entrepreneurship and Penn Wharton Entrepreneurship or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Karl's wearing Allbirds right now.
Partly for the look--no logos, just a stylish wool sneaker--partly because they really are, as Time magazine called the, The Most Comfortable Shoe In The World, and partly because they're made of sustainable materials, which is awesome. But he truly loves this company because they're so very innovative. Think a shoe company can't also be a great innovator? Listen to this terrific interview. Did we mention that Joey is a #WhartonGrad?
Hosted on Acast. See acast.com/privacy for more information.
180 episodes
MP3•Episode home
Manage episode 208497042 series 2338628
Content provided by Launch Pad, from Penn Wharton Entrepreneurship and Penn Wharton Entrepreneurship. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Launch Pad, from Penn Wharton Entrepreneurship and Penn Wharton Entrepreneurship or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Karl's wearing Allbirds right now.
Partly for the look--no logos, just a stylish wool sneaker--partly because they really are, as Time magazine called the, The Most Comfortable Shoe In The World, and partly because they're made of sustainable materials, which is awesome. But he truly loves this company because they're so very innovative. Think a shoe company can't also be a great innovator? Listen to this terrific interview. Did we mention that Joey is a #WhartonGrad?
Hosted on Acast. See acast.com/privacy for more information.
180 episodes
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