How I Won Webinar of the Year


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By Scott King. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars are difficult to produce since many marketers and speakers don t invest enough in preparation.

In this episode, I explain how I won to webinar of the year by popular vote on an industry site by changing everything. I mean everything. I changed the story. I changed the presentation. I changed the graphics. I completely flipped our sales presentation upside down. I created an entirely different piece to tell an entirely different story in only 9 minutes.

And, It Worked….

Here is how I did it

  1. Create an analogy for the viewer they know is true or cannot dispute
  2. Provide data on what success and failure will look like
  3. Explain the end state you want your viewer to have in the future
  4. Present your solution to heal the situation
  5. Make them feel comfortable with you

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The post How I Won Webinar of the Year appeared first on Scott King.

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