Limit Buzzwords – Theresa Lanowitz

36:05
 
Share
 

Manage episode 210870505 series 2372270
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular IT Superhero Series of books.

In this episode, Theresa talks about how marketers should use analysts and experts. She advises marketers be more aggressive and to stop leaning on buzzwords and instead message your unique value proposition.

Questions During Podcast

  • How has the market for experts and influencers changed?
  • In this age of consolidation what should technology buyers look for from the analyst firms and when should they seek more specialized advice?
  • What advice would you offer them to be more effective in positioning themselves?
  • How have you seen vendors most effectively use the interactions and outputs for their own marketing?
  • What do you consider the biggest challenge for vendors today?
  • What software or market would you want to sell in?
  • Who or what do you listen to or read to get inspiration?
  • If you didn t have any responsibilities at home or work next week what would you do with your time?
  • Closing thoughts?

Links and Mentions

Contact Theresa

The post Limit Buzzwords – Theresa Lanowitz appeared first on Scott King.

109 episodes available. A new episode about every 9 days averaging 28 mins duration .