Moneyballing Brand Economics – Edgar Baum


Manage episode 210870491 series 2372270
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Edgar Baum ( @EdgarBaum ) is the Chief Brand Economist at Strata Insights. In this episode, Edgar describes a contemporary brand measurement approach to measure effectiveness and describes a case study how a tech company outmaneuvered the competition. If you are familiar with Moneyball, you will understand brand economics. Just as Billy Bean used a different dataset to formulate different outcomes, Edgar advises us on how to measure our brands in the internet era.


This episode of The Scott King Show is sponsored by ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects. Visit and receive three Playbooks for dormant Leads, downgraded opportunities and the popular outbound playbook. These playbooks have proven to increase lead conversion rates over 400%.

Questions During Podcast

  1. How has branding evolved over the internet era?
  2. What is a good current branding example?
  3. What is brand economics?
  4. What branding metrics are you referring to in brand economics?
  5. What size of companies need branding economics?
  6. How do you measure brand interactions?
  7. Where do you get the data on category importance?
  8. What influences customers?
  9. Does the board or CEO need to influence these large company resource allocations?

Contact Edgar

The post Moneyballing Brand Economics – Edgar Baum appeared first on Scott King.

107 episodes available. A new episode about every 9 days averaging 29 mins duration .