One Team – Sangram Vajre

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Sangram Vajre (@sangramvajre) is the Co-Founder & CMO of Terminus, an account based marketing platform. He is also the author Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. In this episode, Sangram talks about how sales and marketing can produce more results by measuring both teams by one scorecard and act as One Team.

Questions During Podcast

  • What do you consider the biggest challenge for CMOs and marketers today?
  • How do we overcome these challenges?
  • How do you see digital marketing or digital experiences evolving?
  • What data points or KPIs do you monitor in order to optimize?
  • What was one of your most successful campaigns? What made it effective and how did you measure that?
  • Describe a time when a project you were overseeing did not go well?
  • What did you learn from that and how do you avoid that from happening again?
  • Who or what do you listen to or read to get inspiration?
  • If you didn t have any responsibilities at home or work next week what would you do with your time?
  • Closing thoughts?

Contact Sangram

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