The Marketing Value of History – Rich Jurek

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By Scott King. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Rich JurekIn this episode, I talk with Chief Marketing & Communications Officer of the Inland Group, Rich Jurek. Rich heads the in-house marketing and communication group and is co author of the best selling book “Marketing the Moon: The Selling of the Apollo Lunar Program”.

Sponsors

This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects. Visit ScaleX.ai/scott and receive three Playbooks for dormant Leads, downgraded opportunities and the popular outbound playbook.

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Questions During Podcast

  • What do you consider the biggest challenge for CMOs today?
  • How do marketing teams need to address these difficulties?
  • How is your marketing team organized?
  • How much work do you have to outsource?
  • Your company is celebrating a milestone this year, 50 years. Anything special planned?
  • What are your goals for the 50 year campaign?
  • How did you pick the 50 employees for the 50 for 50 campaign?
  • Marketing the Moon is about the Apollo lunar program, right? What lessons are in the book?
  • Did you talk with anyone from the Apollo lunar program for the book?
  • What is your most proud accomplishment?
  • Who or what do you listen to or read to get inspiration?
  • What do people ask your advice on?
  • If you didn t have any responsibilities at home or work next week, what would you do with your time?
  • Closing thoughts?

Links and Mentions

Contact Rich

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