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Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing: Get 10 Content Marketing Boosters in 20 Minutes
Archived series ("Inactive feed" status)
When? This feed was archived on August 01, 2022 23:02 (). Last successful fetch was on March 30, 2020 17:05 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 231353368 series 2372291
“Document your content marketing strategy” can sound about as exciting as “buy new socks.”
Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus.
It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success.
For your reference, here’s the overview:
- Develop a solid understanding of your “Who”
- Start to explore your business’s “big idea”
- Identify 3-5 supporting “cornerstone” ideas
- Uncover the paths to purchase
- Design cornerstone content
- Use different content for different purposes
- Sketch out sequences and funnels
- Uncover opportunities for repurposing
- Craft smooth transitions from content to conversion
- Tailor your marketing strategies to your own unique experience
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone
- This Copyblogger blog post will give you additional links and suggestions for your content marketing strategy 10 Things Your Content Marketing Strategy Must Include
- Here’s a CopybloggerFM episode on getting to know your audience more deeply: Becoming the “chief empathy officer” for your business
- Robert Bruce recently appeared on CopybloggerFM to talk about cornerstone topics: One of the Most Important Marketing Decisions You’ll Ever Make
- Advice from Copyhackers on how to conduct review mining
125 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 01, 2022 23:02 (). Last successful fetch was on March 30, 2020 17:05 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 231353368 series 2372291
“Document your content marketing strategy” can sound about as exciting as “buy new socks.”
Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus.
It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success.
For your reference, here’s the overview:
- Develop a solid understanding of your “Who”
- Start to explore your business’s “big idea”
- Identify 3-5 supporting “cornerstone” ideas
- Uncover the paths to purchase
- Design cornerstone content
- Use different content for different purposes
- Sketch out sequences and funnels
- Uncover opportunities for repurposing
- Craft smooth transitions from content to conversion
- Tailor your marketing strategies to your own unique experience
Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...
The Show Notes
- I currently work with a small number of clients on conversion-oriented copy and content: Work one-on-one with Copyblogger’s Sonia Simone
- This Copyblogger blog post will give you additional links and suggestions for your content marketing strategy 10 Things Your Content Marketing Strategy Must Include
- Here’s a CopybloggerFM episode on getting to know your audience more deeply: Becoming the “chief empathy officer” for your business
- Robert Bruce recently appeared on CopybloggerFM to talk about cornerstone topics: One of the Most Important Marketing Decisions You’ll Ever Make
- Advice from Copyhackers on how to conduct review mining
125 episodes
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