MDP23: 30m Masterclass - Everything you need to know about Linked In marketing

Online Marketing & Inbound Marketing for B2B Service Businesses: More Demand Podcast

Today we're gonna talk about LinkedIn Profiles. Although LinkedIn has been around a few years now, it's still a very underused social channel. Everyone seems to have a Linked In profile, yet not everyone knows how you can use it to create connections, generate leads and close sales. Maybe you just login, check for requests and scroll through the news feed? You do? Then you're doing it wrong! In this episode you will learn:

The 9 Steps to creating a LinkedIn lead-generation funnelBuilding your profile & making it stand outHow to find suitable connectionsHow to be seen as an authority in your fieldScheduling content deliveryThe 4 essential weekly tasks every Linked In marketer needs

As always, we've got a fantastic cheat-sheet for you to download, print and distribute amongst the rest of your team. Yes, they can be doing the same thing as well! Imagine if they shared the same successes as you. That multiplier could be HUGE. If you got 10 quality leads a week just within your groups using a single profile and a single self-created group, then it could be scaled up by every member of your team with this easy-to-follow routine that everyone can adopt. Boom! Add them all to your CRM (being careful to make sure you carefully identify which leads were secured by which team member), and you'll easily fill your database with a tonne of high quality leads that have already gained trust with your business and are in that all-important sales funnel, ready to convert. One key ethos amongst digital marketing geeks worldwide is - "always put your customers' needs first". Identify their requirements, struggles and issues first, and help them solve their problems. The rest will come in good time! Free cheatsheet at www.moredemand.co.uk/episode23