Fashion Entrepreneur Lilliana Vazquez: “Build Something for Yourself”

Latina to Latina

On The Today Show and while covering red carpet fashion for Access Hollywood, Lilliana Vazquez has become one of the most sought-after style experts. As a first-generation Latina growing up in Texas, she assumed she’d become “an accountant, a lawyer or a doctor.” Instead, with her blog, The Cheap Chica’s Guide to Style, as a foundation, she built a fashion brand at “the intersection of aspiration and accessibility.” With the recent launch of her online boutique, Tesoro Collective, Lilliana is parlaying her love of fashion, her knowledge of e-commerce and her media training into much more: a sense of security and independence she’s never had before. Tips for editing your closet and secrets to the perfect influencer photo paved the way for her blueprint to “build something that belongs to you.”

Follow Liliana on IG @lilianavazquez and on Twitter @LillianaVazquez and @theLVguide. If you loved this episode, listen to Jillian Mercado and Cyndi Ramirez-Fulton for more on the world of style and fashion. Show your love and become a Latina to Latina Patreon supporter!