#320: Key Elements of an Outstanding Brand - Folasayo & Ndidi Ayoola


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Have you considered what message your brand tells potential customers?

In episode 320 of the Bokeh Podcast, Folasayo and Ndidi Ayoola of Oda Creative share the importance of developing a professional brand and the elements that impact the visuals. Listen in as they share the 5 mistakes they see brands making in developing their brand identity.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Balanced Relationships

Folasayo on Communication: (6:13)

Listening 80% of the Time

Clarify 10% of the Time

Speak 10% of the Time

Brand Position: Design studio that specializes in creative, out of the box designs to help clients stand out; living where art intersects with science. (11:01)


Advice for Photographers: (19:15)

Dream big and plan small.

Understand why you’re in business in the first place.

Technique for Time: (23:53)

Time blocking for business.

Spend time together doing the things they enjoy.

Book Recommendation: (29:13)

The Art of Strategy - bit.ly/bp-artofstrategy

Rich Dad, Poor Dad - bit.ly/bp-richdad-poordad

Where Amateur Artwork Falls Short: (35:14)

1. Color

2. Typography

3. Complexity

4. Name

5. Avoid Raster Images

Knowing or Not Knowing What You Want (48:21)




The E-myth Revisited

332 episodes