The Anchor Mission Playbook: Bringing Higher Purpose to Your Team

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Mission in Action

Today on the show we bring a demonstration of living a mission. Our guest is Doug Brown, President of UMass Memorial Community Hospitals and Chief Administrative Officer for the UMass Memorial Health Care system. He had a vision for their community - looking in their own backyard and anchoring their institutional mission through local investing, local procurement, and local hiring.

As a $2.4 billion integrated health care delivery system in Central Massachusetts, Umass Memorial’s “Anchor Mission Project” is addressing the social determinants of health beyond the traditional approach of providing excellent clinical care. UMass Memorial is putting their money where their mouth is by investing part of their institutional portfolio in local resources, purchasing directly from local businesses, and hiring a greater percentage from the surrounding community.

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