513 How to Share LNC Knowledge on the Web – Peg Duchesne

Legal Nurse Podcast

Peg Duchesne brings extensive experience to her current role as a marketing specialist, experience which is very relevant for LNCs seeking to increase their business and share LNC knowledge. She worked for 30 years in law firms as a legal assistant paralegal. Peg has seen the look of relief on attorneys’ faces when they learn an LNC will be involved in a case. She brings her awareness of the vital role we play in the medical-legal process to her marketing recommendations for LNCs. For her, one’s website is the heart of all marketing work. It contains the most in-depth picture of what the LNC does. She can make special offers: fact sheets, opt-in reports, and other rewards for signing up for her mailing list. As a hub, it becomes the destination to which all other marketing efforts lead. If you have a blog (and Peg highly recommends this), you can put part of your blog on your blog site and direct readers to your website to read more. Your LinkedIn posts and all other social media posts can also direct the reader back to your website. Peg provides a virtual template for how to market effectively. You will want to listen to or read this podcast several times. Join me in this episode of Legal Nurse Podcast to learn How to Share LNC Knowledge on the Web - Peg Duchesne How does one’s website serve as the hub for promoting a business? What is the importance of blogging in getting traffic to your website? How can you easily write a blog using your cell phone? What role can LinkedIn play in your marketing work? What is a “nurturing sequence” of emails to potential clients? Listen to our podcasts or watch them using our app, Expert.edu, available at legalnursebusiness.com/expertedu. https://youtu.be/VbcRzfSFwRw Join us for our 6th Virtual Conference LNC Success is a Livecast Virtual Conference 3-day event designed for legal nurse consultants just like you! It takes place October 27, 28, and 29, 2022. Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020. They are back with their 6th all-new conference based on what attendees said they’d find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career. Build your expertise, attract higher-paying attorney clients, and take your business to the next level. After the LNC Success Virtual Conference, you will leave with clarity, confidence, and an effective step-by-step action plan that you can immediately implement in your business. Your Presenter of How to Share LNC Knowledge on the Web - Peg Duchesne Communication is everything. I’m Peg Duchesne, and my mission is to help people think “big picture” when they imagine their lives or careers. I am a professional problem solver. For eleven years now, helping business owners with marketing in the age of social media has been my passion. My goal is to simplify and make life easier for small businesses and individuals by leveraging my communication skills. Several words have been used to describe how I do this. You might call me a marketing strategist or a communications consultant. I like to think of myself as a “message therapist.” I’ve built my “tribe” one connection at a time through face-to-face meetings and referrals. Networking is the best way to learn and grow. The best approach is to see who needs your help, and the law of reciprocity takes care of the rest. My background is in corporate America, where I worked in the litigation field for large law firms in the Washington, D.C. area. Service is important to me, and I was proud to serve in the Army Reserves for over sixteen years. I founded my company, Duchess Enterprise, LLC, as a means of helping businesses solve marketing problems. I was born and raised in Maryland, and have made my home in Leonardtown, located close to St. Mary’s City, where I sit on the board of St. Mary’s College.