#15: Jay Reeve on the success of "Pals" and the role of Instagram


Manage episode 256308430 series 2418560
By Ace The Gram, Tasha Meys, and Viv Conway. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jay Reeve (one of the four directors behind @drink_pals) discusses all the factors that created the viral drink everyone is talking about.

The pastel-colored RTD, available in NZ has seen an unprecedented level of awareness and success - partly due to it's 2020 Instagrammy aesthetic.

Jay discusses the whole journey of Pals, how it came about, what factors went into the design and why he thinks it has blown up on Instagram.

Jay chats about:

- Creating a product that is shareable in 2020

- Balancing social media with real-life (his wife Anna Reeve is a well known NZ influencer)

- Why Jay thinks Pals will stand the test of time

- Plans + future strategies for Pals

- Tips for getting traction on Instagram as a brand

- How a brand like Pals came about

For more on Pals check out their Instagram @drink_pals

For more on Tash and Viv, check out:




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