#3: The key changes on Instagram in 2019 + what to expect in 2020!


Manage episode 247386741 series 2418560
By Ace The Gram, Tasha Meys, and Viv Conway. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Viv starts by talking about her snack choices This episode goes over:
  • The key changes Instagram has had over the past year.
  • What we think Instagram will do in the future
  • The actions you can take to make sure you’re relevant on Instagram in 2019/2020
These include:
  • The changes in user behaviour (likes, engagement)
  • Figuring out your intention
  • Influencer marketing - what you should focus on for a successful campaign
  • The removal of likes and what that means for creators/brands
  • The resources you can rely on now for your Instagram marketing
  • Instagram Stories - why they should be your key focus
  • AIMS Games - a case study from Ace the Gram. Why profile views show more than followers
  • The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour
  • 70% of people look up a brand or service on Instagram before purchase
  • Story views - instant feedback for brands
  • Never before have we had such little difference between our brands and our customers

Key Messages from this episode:

1. Why the removal of likes is an opportunity and a positive change

2. The increase in lurking behaviour - the drop in engagement does not reflect how powerful Instagram as a marketing platform is (don't be discouraged)

3. Make storying the key focus of your Instagram strategy

90 episodes