#31: Launch with a bang on social media - Rochelle Sheldon

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By Ace The Gram, Tasha Meys, and Viv Conway. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's guest- Rochelle Sheldon is an award winning social media marketing queen. She's the founder of Joyable and Something Blue and was a 2018 Finalist for Social Media Marketer of the Year 2018

Rochelle created a splash on Instagram when she launched New Zealand’s first bridal subscription box. The prize for launch included $5000 cash + cash prizes. We talk to Rochelle about how and why she had the confidence to launch this way.

Rochelle covers:

- how Instagram fits into the marketing mix

- the step by step process for a successful product or service launch using social media

- the keys to successful influencer marketing campaigns - how to choose the right influencer for your brand/service

- how the industry has changed over the last 6+ years (Rochelle has worked in the industry for 5+ years)

- why email addresses are still gold and the tips to grow your list

- what we should be focusing on in today's social media marketing world

- what actions push the needle forward when it comes to using social to generate sales etc

- the pros and cons of switching to being self employed

- the power of imperfect action

Check out Rochelle Sheldon in the following places:

Websites:

Joyable

Something Blue

Instagram:

@somethingblue.co.nz

@joyable.co

@rochellesheldon

For more on Viv and Tash check them out on Instagram:

@acethegrampodcast

@vivconway_

@tastefullytash

90 episodes