Manage episode 268847523 series 2418560
Samantha Khater from Dessert Boxes Australia shares how her and her two siblings build a successful dessert box buisness.
Samantha shares her fresh take on social media marketing and the secrets to keep people coming back + how she generating sales for Dessert Box.
- how and why her and her siblings started Dessert Boxes
- how she grew their Instagram account to 122k followers
- her "character" strategy for stories and why your Instagram should act as a "channel" and a connection tool
- how Samantha generates sales for Dessert Boxes
- what it's like working with her siblings
- how COVID has impacted Dessert Boxes and her advice for businesses to thrive during current events
- Jane Lu's impact on Dessert Boxes
- the role of the "C" word in Dessert Boxes success
Check out Samantha and Dessert Boxes on Instagram at: @dessertboxes
Connect with Tash and Viv at: