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一刻 | 走近“现代公关之父”夏博新：全球公关巨头的增长战略与管
Manage episode 272094438 series 2457168
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就像奥格威创作了广告行业的“圣经”一样，全球公关巨头博雅公司创始人夏博新的传记作品《我的公关人生》，是公关行业的“圣经”。在70多年的职业生涯里，夏博新将博雅从一个家庭小作坊式企业打造成了全球公关巨头；在这本回忆录里，夏博新讲述了自己从贫穷的二代移民，成长为跨国公司创始人的传奇故事，总结了他一生的工作方法、生活信条与管理理念。
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