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Open Source Marketing (Kiersten Gaffney)

 
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Manage episode 228535026 series 2468272
Content provided by The Women in Tech Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Women in Tech Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Open Source Software has characteristics that affect how marketing is conducted for it. Kiersten Gaffney, VP of Marketing at Buoyant explained what Open Source Software is and how it can be marketed. We talked about the objectives of a marketing campaign, the role of the open source community and software tutorials. Kiersten also explained metrics of success for open source projects.
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212 episodes

Artwork
iconShare
 
Manage episode 228535026 series 2468272
Content provided by The Women in Tech Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Women in Tech Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Open Source Software has characteristics that affect how marketing is conducted for it. Kiersten Gaffney, VP of Marketing at Buoyant explained what Open Source Software is and how it can be marketed. We talked about the objectives of a marketing campaign, the role of the open source community and software tutorials. Kiersten also explained metrics of success for open source projects.
  continue reading

212 episodes

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