Manage episode 240842751 series 2507907
Adidas has made a major move in gaming by signing a deal with Tyler 'Ninja' Blevins. The Fortnite streamer has built up a massive audience over the past two years and now is one of the most recognizable faces in gaming.
Here's what you need to know about this deal and the upcoming battle between Adidas and Nike for the gaming generation.
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