Go From Work to Home In One Motion With Secret Whiteboard

Art of the Kickstart

In this episode of Art of the Kickstart, we interviewed Tomer Soran, the founder of Sable Flow and creator of the Secret Whiteboard. Sable Flow focuses on building a balanced life with an emphasis on productivity and creativity. Their most recent Kickstarter campaign, Secret Whiteboard, exemplifies this. Secret Whiteboard is a hanging art frame that opens with a hinge to reveal a large, double-sided magnetic whiteboard, making any space multifunctional. ​It is designed to help switch between, and separate, work and home life. Learn how Soran's personal experience through working from home during the pandemic helped spark the idea for Secret Whiteboard. Topics Discussed and Key Crowdfunding Takeaways Lessons Soran has learned from his campaign on Kickstarter How Secret Whiteboard improved Soran's life during the pandemic Specifics of Secret Whiteboard's two-year-long developmental process How Soran's company set themselves up for pre-launch success and exceeded their funding goal in the first 48 hours Links Sable Flow's website Secret Whiteboard's Kickstarter Campaign $100 Million Offers by Alex Hormozi Note: As an Amazon Associate, Art of the Kickstart may earn a commission from qualifying purchases. Sponsors Art of the Kickstart is honored to be sponsored by ProductHype, the leading crowdfunding newsletter. Publishing weekly, ProductHype showcases five of the best, most innovative and exciting crowdfunding projects in an absurdly unique way. Their audience of more than 300,000 crowdfunding fans regularly back featured products and eagerly awaits the newsletter to learn about the new ideas that creators are bringing to market. Learn more about having your project featured in ProductHype, or join the HypeSquad today! Transcript View this episode's transcript Roy Morejon: Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,000 innovations successfully raise over $400 million in capital since 2010. Roy Morejon: Each week, I interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor Productype, a 300,000 member a crowdfunding media site and newsletter that’s generated millions of dollars in sales for over a thousand top tier projects since 2017. Check out productype.co to subscribe to the weekly newsletter. Now let’s get on with the show. Roy Morejon: Welcome to another episode of Art of the Kickstart. Today, I am super excited because I am speaking with the founder of Sable Flow and the creator of the Secret Whiteboard, Mr. Tomer Soran. Tomer, thank you so much for joining us today on Art of the Kickstart. Tomer Soran: Thank you for having me, Roy. It’s a pleasure being here and been working with your team. Roy Morejon: Yeah, I am super excited about this product because for one, I’m a whiteboard guy. I am very visual. I need to see everything, but if you look in my office right now, there’s just stuff everywhere from Post-it notes to drawings to posters to ideas and all of these things. I think your product solves a lot of my needs because I love artwork as well. I’m married to an artist. So I think this blends well, just specifically for me, I feel like you made it for me, but I know there’s hundreds of other people that have backed this campaign with over $150,000 now raised on the Kickstarter campaign a little more than two weeks to go as we’re recording this. So let’s talk to our audience a little bit about where does this all start and what inspired you to create the Secret Whiteboard? Tomer Soran: Sure. So for those of you listening, to describe the product,