Rare Breed with Sunny Bonnell

The Innovation Show

Whether you’re building your career or a business of your own, you have a big advantage: Nobody ever sees the rebel coming. The established players in any industry are always fat, sluggish, and content. You’re defiant, swift, and hungry. Because your ideas are daring (and probably defiant), you’ll blindside the competition. By the time they catch on, you’ve picked their pockets, stolen their best customers, and won the admiring press. As a rebel, you will meet resistance, but you look forward to it. Rebellion is an act of war. The established order always counterpunches and usually wears brass knuckles.

Rare Breeds don’t get what they want by adapting to the conventional rules: instead, they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools, our guest identifies seven vices-turned-virtues—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, Emotional—to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.

We welcome the author of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, Sunny Bonnell

More about Sunny: https://rarebreedleaders.com