EP 4:32 Tips & Best Practices For Handling Automotive Internet Sales Leads

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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the best practices for the automotive Internet sales department and tips for handling leads. The automotive industry has seen significant changes over the past 15 years. How we communicate with customers today is different. More importantly, the information customers have at their disposal and how they communicate with dealerships is completely different. Today, there are departments specifically meant to handle automotive Internet sales leads and special finance leads. And, when it comes to quality automotive leads, AutoWeb is hands down the best.

Joining Sean V. Bradley, CSP today is Laura Whitten. Laura is an Internet Sales Director and has been in the automotive industry for over 15 years. She works with Northstar Kia Mitsubishi, a five rooftop dealer group, based in Queens, New York. Laura’s dealer group sees about 10,000 leads a month, but she is able to crush it because of AutoWeb and the quality of their leads.

Sean and Laura cover many different topics. Not only do they talk about the great lead debate of quantity vs quality, but they also discuss how to handle different types of leads. Laura prides herself on how she handles special finance leads, as they require a different approach. From following up with leads, leads that are on the fence, and your CRM strategy, Sean and Laura provide a plethora of knowledge, tips, and best practices.

Resources

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!

The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.

For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.

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The Millionaire Car Salesman Podcast is Proudly Sponsored By:

Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit www.callsource.com.

AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

CarNow: Sell more cars now! Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

157 episodes