Social Media and Government, Keeping Citizens Engaged


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By Joanne Sweeney. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The UK Government was the 10th most influential website in 2021 demonstrating the role that government plays in citizens’ daily digital habits.

There is no doubt the pandemic parachuted government’s and their agencies into the social media spotlight, but how do you approach social media and digital comms as a government entity – whether national, federal, local government or a public sector body?

In this episode we are going to find out.

Coming up in episode 46:

  • What we can learn from the UK Government experience in 2021
  • 10 social media best practices for government in 2022
  • I speak to Maria Walsh who shares her approach to social media as member of the European Parliament


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

71 episodes