#132: Stephen Diorio - Evaluate Your Responsibilities to Grow Customer Lifetime Value

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By Janice B Gordon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, we talk about the challenges and changes emerging from executives who are now responsible for the entire customer life cycle, and my guest talks about the air gaps, failure points and the overall experience, spanning sales, marketing and service.

You have got to get and read the latest book by Stephen Diorio, Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth; it will change your perspective on modernising revenue generation systems

0:00 Evaluate your responsibilities to grow customer lifetime value.

2:24 Why you need to lead the conversation at the ownership, board and CEO level.

6:33 Moving in the direction of business model transformation.

10:30 How selling has become more capital-intensive and data-driven.

17:38 How the customer experience has changed over the past 50 years.

24:42 Why you need to measure all conversations happening in your sales funnel.

LinkedIn: linkedin.com/in/stephen-diorio-1339011

Website: revenueenablement.com

Twitter: Dioriostephen

Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth published April 2022. https://buff.ly/37FRNxj.

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales https://www.linkedin.com/business/sales/blog/trends/follow-these-sales-influencers-taking-over-2021. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fbusiness%2Fsales%2Fblog%2Ftrends%2Ffollow-these-sales-influencers-taking-over-2021&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817218625%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=UAOoY0F3kQZFD8lyr%2F1OO2Tm%2Fr6DHPOUzUvf26GMdN0%3D&reserved=0" rel="noopener noreferrer">15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-customer-experience-november-2020/. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.thinkers360.com%2Ftop-50-global-thought-leaders-and-influencers-on-customer-experience-november-2020%2F&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817228621%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=lF%2F3FPVGkVZhh3CKWEA3TSMbxidES%2FntKZhauemhRA4%3D&reserved=0" rel="noopener noreferrer">Customer Experience Nov 2020 and 150 https://www.thinkers360.com/special-report-150-women-b2b-thought-leaders-you-should-follow-in-2021/. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.thinkers360.com%2Fspecial-report-150-women-b2b-thought-leaders-you-should-follow-in-2021%2F&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817238614%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=3SWS90rjfMIAM%2FLx5mopz%2BAevO6sqL3d8gBzjx%2BGhaQ%3D&reserved=0" rel="noopener noreferrer">Women B2B Thought Leaders You Should Follow in 2021

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