How to integrate SEO into your digital strategy - S3:E3

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By Sarah Sennett. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Wondering how to resolve your search engine strategy with your digital goals? Chasing the algorithm is a fruitless approach so, how do you put your users and your content at the top of your priority list?

In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there's no point in having a separate SEO strategy any more.

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22 episodes