))
How innovation and social media fuelled CRIMPiT's success
Manage episode 424162618 series 2894767
Content provided by Start Up Donut. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Start Up Donut or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Who among us doesn’t enjoy a toastie or Mexican-style wrap? Both can be a delicious snack or meal. CRIMPiT is a successful new British business. Its clever, innovative products offer a quick, easy and mess-free way to create delicious toasties using your kitchen toaster or burritos, calzones, enchiladas, kebabs and pasties that can be heated in your air fryer, oven or pan.
CRIMPiT co-founders, Mike Harper and Ian Critchlow were inspired to create CRIMPit by the need to create a speedy, high-protein, low-carb snack for Ian's elite swimmer son.
In this new Start-Up Story, Mike explains what challenges he and Ian had to overcome to start their business, win more than half a million customers and get their products onto the shelves of high-street stockists in the UK. CRIMPiT is about to launch in the US, so what has been the recipe for its success?
Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.
45 episodes
Share
