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Can performance marketing perform all the way? (Pt 2) | Pawan Sarda and Lloyd Mathias [#9]
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Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term?
In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles.
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