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Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]
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Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you’ve encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!
👉 Listen to the podcast to learn about:-
01:38 - What are dark patterns?
07:30 - Taking action against dark patterns
22 : 45 - Paid reviews and disguised advertising
26:00 - Confirmshaming
📄 Click here to read the transcript
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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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