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Why celebrity endorsement is not always a good idea! | Bobby Pawar and Subhash Kamath [#13]
Manage episode 324269457 series 2988517
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In India, 80% of celebrity usage in the advertising industry is not thought through!
In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.
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