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Why strategy and creative for TV and Digital are necessarily different? | Karan Amin [#15]
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In this mobile-first world, one must include YouTube in the marketing plan.
But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?
In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.
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