Community Marketing

VHMA Manager to Manager

Welcome to an insightful episode about the power of community involvement in veterinary practices! In today's society that searches for connections, traditional marketing models just don't cut it anymore. People want to engage with businesses that share their values and actively contribute to their communities. That's where participating in local events and community projects comes into play. From supporting local sports teams to getting involved in people-helping-people initiatives, the benefits of community engagement for veterinary practices are vast and tangible.

Join us as we dive into the experiences and insights of Suzy Berry, a practice manager from Central Florida who was recognized as the 2023 Practice Manager of the Year. She shares firsthand experiences of how participating in programs like Skill Bridge, which matches departing active-duty military personnel with training, internship, and career-change opportunities, has not only benefited people in the program but has ignited a new passion in existing team members.

Throughout this episode, Suzy emphasizes the importance of embracing partnerships and building long-lasting relationships within the community. From volunteering at local events to attending career fairs, she describes the opportunities that arise when practices actively engage with their communities. So, whether you're a practice manager looking to inspire your team or a veterinary professional seeking new avenues to grow exposure, this episode offers invaluable insights into the transformative potential of community involvement.

Show Notes:

[1:58] - Suzy shares the experience of hiring someone who was active military that opened the door to an opportunity called Skill Bridge.

[4:36] - Training is not typically something team members are excited and eager to do.

[6:25] - Training the Skill Bridge interns has ignited a new passion in existing team members for training as these former military members bring a strong work ethic and excitement for the job..

[9:14] - Skill Bridge isn’t the only community involvement endeavor Suzy’s practice has.

[11:42] - We can do so much more if we embrace partnerships.

[12:53] - It is easy to build long-lasting relationships when the mission is the same.

[15:02] - Suzy explains that in her experience, there haven’t been a lot of problems with getting staff volunteers for community events.

[16:46] - You never know what kind of connections you might find when you participate in community events.

[18:18] - Suzy describes the different events they do every year as well as some of the smaller opportunities that pop up throughout the year.

[20:11] - Another huge event that Suzy’s practice attends is the UF Career Fair.

[21:28] - Community events have outcomes that you don’t always expect.

[23:38] - There are different ways to learn about community events, and Suzy recommends touring shelters and offering your connection.

[24:58] - Poll your staff on where they would like to volunteer. You will gain buy-in and they may know of different opportunities to participate in community events.

Thank you for listening. Remember you are not in this alone. Visit our website for more resources.

Links and Resources:

• VHMA Web Page

• VHMA Coronavirus Resources

• VHMA Facebook

• VHMA Twitter

• VHMA on Linkedin