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24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School
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In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia.
You'll hear her discuss:
- how they convey their small school feel through virtual visits
- how their strategy is changing to appeal to Gen Z
- some creative strategies for meeting the increasing content demands with less resources
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