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The Art of Being a ‘Revenue-Oriented’ Chief Marketing Officer
Manage episode 316059270 series 3296897
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What happens when Marketing leaders take on Sales?
Scott Horn is the CRO (Chief Revenue Officer) of PrismHR, a SaaS company in the HR space. He shares his story of life as a CRO after over 2 decades in Marketing. Prior to his role as CRO at PrismHR, Scott was Chief Marketing and Revenue Ops officer at [24]7.ai, and the chief marketer for Seagate. He also spent 17 years at Microsoft - a tenure almost unheard of in B2B marketing.
Scott is passionate about hiring great talent- and the key to that process is getting the interview right. Scott shares what he’s learned over the years when it comes to building great teams, and tells us how he is training his team to be great interviewers.
Along the way, he shares practical insights on:
- How to tell if someone “has self-awareness and wants to learn”
- The trick to hiring for that critical role of SDRs (Sales Development Representatives) and BDRs (Business Development Representatives)
- What CEOs get wrong when hiring CMOs
- Why your LinkedIn profile matters more than your resume to get the best job today
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
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